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Recorded as “Killing IT Live” – and then we picked out these three topics.
Sponsor Memo: Cisco
Did you know Cisco helps Managed Services Providers directly? Know about the Cisco Partner Program? Focused on helping partners combine managed services expertise and service creation with innovative Cisco technology and proven go-to-market resources, there’s a program option for you. With provider pricing, MDF, and marketing resources coupled with Cisco’s leading technologies including Meraki, Duo, and Umbrella, learn more with the link right in the show notes.
Topic 1: Prognostication request – Is shared workspace going to be the largest source of New Jargon in 2022?
Do you know what “Benching” or “Desking” are? You could probably guess what shared desking is.
We look at the possibilities of future workspace. There is clearly more than one answer.
Related Links:
https://www.askcody.com/blog/the-ultimate-modern-workplace-office-jargon-cheat-sheet
https://www.bos.com/inspired/11-modern-workspace-terms-you-should-know/
Topic 2: Don’t Gloat About Your Competitors’ Troubles
Wherein we examine the difference between your marketing blog and your technology/security blog. You can be really great from the security viewpoint, but we discuss whether that discussion should leak over to the marketing side of the house.
Corporate marketing is not the place to talk about your competitors’ security issues.
Link:
https://www.datto.com/blog/datto-information-security-team-notice-atera-advisory-for-msps
Topic 3: Karl loses a one dollar bet on driverless cars
And other “cutting edge” technologies have also not fared as well. How much is just hype and how much is just slower than we projected?
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Ryan talks with Guillaume Boisvert, Director of Product Innovation at Sherweb about tackling the HR Challenge for IT Service Providers. Finding cybersecurity talent is at the top of the list for MSPs trying to scale their business. Guillaume tells us that adding headcount is not necessarily the answer…Objectives can be accomplished by balancing out job functions, training from within or adding new tools to make you more efficient.
To learn more about Office Protect by Sherweb and to connect with Guillaume you can find him on linkedin and their website at https://www.sherweb.com/
Announcement: Do not miss Killing IT Live! next Wednesday. Register at https://www.killingitlive.com.
Topic 1: Sonos Patent Infringement
Sonos has a major win against Google in their patent infringement. We this to launch into a discussion of patents (use and abuse) in the technology industries.
Link: https://www.theverge.com/2022/1/6/22871121/sonos-google-patent-itc-ruling-decision-import-ban
Topic 2: McDonalds sees massive recycling and carbon neutrality
Is this the future of building? The future of franchising? Look for this to affect other industries as well.
Topic 3: CA DMV ‘revisiting’ its approach to regulating Tesla’s public self-driving test
For years, Tesla has tested autonomous vehicle technology on public roads without reporting the results to the California Department of Motor Vehicles. All other car makers are required to report this data.
And then . . . viral videos of horrible Tesla accidents have put pressure on the DMV to stop this special treatment. Among other things, this reminds us of Boeing validating its own safety tests on the 737 Max.
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Sponsor Memo: IT Service Provider University
After eight years of training IT consultants, Small Biz Thoughts is now launching IT Service Provider University, providing training and certifications for all kinds of technology consultants. Certification pathways include Technician, Service Manager, Sales and Marketing, Manager/Owner, and Front Office. More information at https://www.itspu.com
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Cybersecurity in 2022 looks to be an even hotter button than years past. Cybercriminals are becoming more persistent and devious than ever…This needs to be top of mind with business this year and moving forward.
Ryan catches up with Amelia Paro, Business Development Manager with ID Agent to discuss the Sales Conversation and breaking through the SMB. ‘Tell a story to sell without selling’, Amelia tells us. Move the needle by invoking an emotional response from your prospects.
Reminder:
Killing IT Live is January 19th Register now http://killingitlive.com/
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Topic 1: A Dose Of Reality: Big Promises vs. Small Results in Emerging Tech
Money makes innovation possible. But there seems to be a disconnect between big, big investments and successful innovations. We look at the failure of big market growth through actual, tangible products. How do we reconcile this divide?
https://www.fastcompany.com/90708339/were-living-in-an-age-of-big-tech-promises-and-small-results
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Topic 2: Revisiting Remote Work Predictions for 2022
Any favorite remote work predictions? We have long-term trends that have been overwhelmed by the pandemic changes. Will remote go back to what it was? Probably not, but how much change will be permanent. We look at recent trends and then . . . well, we speculate.
https://www.vox.com/22839563/remote-work-climate-change-house-prices-cities
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Topic 3: Chip shortage might be bringing us a new generation in automotive technology.
Qualcomm announced that they’ve made a a deal for Volvo and Polestar to use Qualcomm’s “Snapdragon Cockpit” chips along with an operating system from Google. These chips will be in those cars later this year.
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Sponsor Memo:
Think you know PC Matic? Think again.
PC Matic is working with MSPs to deliver true zero trust/default deny endpoint security. Allowing only trusted applications and blocking all the rest. A light weight, simple to deploy & easy to manage approach to application allow-listing.
Layering a default deny approach provides MSPs of all sizes the ability to again focus on prevention, and PC Matic delivers this without impacting performance or efficiency. Find out more about by visiting https://pcmatic.com/MSP
Be sure to ask about PC Matic’s exclusive lead sharing program for MSPs backed by a prime time national TV campaign.
🙂
Note: Don’t miss Killing IT Live – January 19th at 9am Pacific – Register now at https://killingitlive.com
Topic 1: The “Cyberdemic” will continue, according to Experian.
Record breaking number on cyber breaches. Many elements conspire against us. What can you do?
Topic 2: OpenSource and the internet. Solid code, to a point.
Should we have a way to hold someone responsible? Is a “Software Bill of Materials” a good idea or bad idea?
Links: https://www.technologyreview.com/2021/12/17/1042692/log4j-internet-open-source-hacking/
https://www.linkedin.com/pulse/sbom-good-intentions-bad-analogies-uglyoutcomes-alex-gantman/
Topic 3: Winning by being human?
When cyber criminals are doubling down on AI and expensive programming, perhaps we need to take a lower-tech approach to defeating them. Here are some options.
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Sponsor Note: Calyptix
Cyber security for small business is overwhelming. Unprecedented threats, escalating rhetoric and limited resources. So lean on your community. The Calyptix Community Shield automatically unites small businesses and raise the costs and challenges for cybercriminals by harnessing threat intelligence from our community. If they attack any one of us, everyone gets the benefit with Community Shield.
An example? A log4J blocklist for scanners and exploits, rolled out specifically for outbound events – All for no added cost. By working together, we will prevail. Learn more at https://calyptix.com and tell them we sent you.
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Brad Gross, Technology Legal Expert, looks into the crystal ball with Ryan to discuss what lies ahead for IT Service Providers in 2022 and beyond. High points that are going to affect providers and how these can affect services and your business moving forward.
Always very valuable information from Brad and a great perspective from customers perspective and what MSPs need to do in order to effectively manage expectations.
You can contact Brad at info@bradleygross.com or check out his Podcast, sorry, Bradcast…at technologybradcast.com
Please Note: There are a few mentions in this episode of our upcoming Cybersecurity Expo in Phoenix.
As we’re sure you’re already aware, the coronavirus (COVID-19) pandemic has meant that it’s now vital to limit social contact and avoid gathering. For that reason, out of an abundance of caution, we’ve made the difficult decision to postpone our Live In Person Cybersecurity Expo in Phoenix to September 14 & 15, 2022. While we know this is disappointing, we hope you can understand the steps we’re taking to help keep our staff and attendees safe.
What happens next?
All registered attendees will be contacted by Robin Miller in the coming week so that she can facilitate moving your registration to the new September dates.
For those who have not yet registered, great news…we will be announcing in the coming week our next live in person event at the end of March this year. We are finalizing locations and dates as we speak…stay tuned!
Note: Don’t miss Killing IT Live – January 19th at 9am Pacific – Register now at https://killingitlive.com
Topic 1: Is troubleshooting possible when complicated becomes complex?
If no one person can make a technology, can anyone fix it? What does complexity mean for our industry? Will we need to change our troubleshooting practices going forward? Give us your feedback.
Link:
https://thenewstack.io/why-intuitive-troubleshooting-has-stopped-working-for-you/
Topic 2: Can the corner store get digitally transformed?
Here’s some good news: The corner store might be your next gold mine! It’s actually amazing how few of these shops have made their way into modern technology. This might keep you employed for the next ten years.
Link:
Topic 3: Metaverse from a Microsoft perspective.
Satya Nadella gave his perspective on the metaverse and what it might look like. Surprise! Microsoft makes the hardware and software that will make it happen.
https://www.windowscentral.com/microsoft-ceo-satya-nadella-discusses-metaverse-and-2021-work-norms
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Sponsor Note: Acronis
Are you still relying on a frustrating patchwork of legacy solutions? Modernize your cybersecurity and data protection with Acronis Cyber Protect Cloud. It’s a single solution that combines backup, anti-malware, and endpoint protection management. As an MSP, you can easily improve clients’ security posture, eliminate complexity, and generate more recurring revenue. Learn more about Acronis Cyber Protect Cloud at https://Acronis.com.
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Topic 1: Fake Fake news . . . Birds Aren’t Real
Birds Aren’t Real, or Are They? Inside a Gen Z Conspiracy Theory.
Links: https://www.nytimes.com/2021/12/09/technology/birds-arent-real-gen-z-misinformation.html
Topic 2: China uses American influencers to promote their version of reality
Links: https://www.nytimes.com/interactive/2021/12/13/technology/china-propaganda-youtube-influencers.html
https://drive.google.com/file/d/1VBULHi6E_rGV2gjygFFPzYpEFXAYXcfW/view?usp=sharing
Warning: This page is (oddly) very poorly designed. If your system autoplays, it will play about twenty videos all at once.
Topic 3: What to know before you take a job in a hybrid workplace
It’s hard to maintain culture. And it’s not a good fit for everyone.
Link: https://www.wired.com/story/what-to-know-new-job-hybrid-workplace-remote-work/
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Register NOW for Killing IT Live – January 19th – Register now http://killingitlive.com/
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Sponsor Note: PC Matic
Think you know PC Matic? Think again.
PC Matic is working with MSPs to deliver true zero trust/default deny endpoint security.
Allowing only trusted applications and blocking all the rest. A light weight, simple to deploy & easy to manage approach to application allowlisting.
Layering a default deny approach provides MSPs of all sizes the ability to again focus on prevention, and PC Matic delivers this without impacting performance or efficiency.
Find out more about by visiting https://pcmatic.com/MSP
Be sure to ask about PC Matic’s exclusive lead sharing program for MSPs backed by a prime time national TV campaign.
🙂
Topic 1: F.T.C. Sues to Stop Blockbuster Chip Deal Between Nvidia and Arm
Arm provides technology that other chip makers need. Does this give Nvidia an unfair advantage? And is the merger a completely unnecessary move prompted by the need for investors to show a profit?
What is the channel takeaway?
Link: https://www.nytimes.com/2021/12/02/technology/ftc-nvidia-arm-deal.html
Topic 2: What will smartphones be like in ten years?
We actually come to a consensus on this for a variety of reasons. We think we know what phones will look like; we have different ideas about the functionality.
Link: https://gizmodo.com/what-will-smartphones-be-like-in-10-years-1848138666
Topic 3: AWS Announces IoT TwinMaker to Accelerate the Creation of Digital Twins
One of Ryan’s favorite topics. Well, it’s here! Will you get a digital twin for Christmas next year?
More than a static “snapshot,” digital twins are data-driven representations of things like in the real world, updated with real- or almost real-time data so we can study potential behavior of the things they represent. AWS has built a system so you can play with this technology and find new uses for it.
https://futureiot.tech/siemens-aws-to-push-for-accelerated-digital-twin-adoption/
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Sponsor Memo: Egnyte
Are you still using on-prem file servers and VPNs to share files with remote workers? Egnyte is a business class cloud sharing solution that works more like your on-prem server than other solutions. With a security first approach to file sharing and collaboration, Egnyte offers multiple options for sharing files and collecting files from outside sources. And do it all addressing data governance and compliance. Want to learn more? Check out https://Egnyte.com/msp, and when you do, tell them the guys at Killing IT sent you.
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