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All effective marketing starts with a plan! Brian talks with IoTSSA’s newest community contributor Pete Busam founder and President of Equilibrium Consulting about marketing during the Pandemic and what, if anything, should we be doing differently.
Don’t sell cybersecurity awareness, provide it, Pete explains. Be deliberate and consistent….Get away from generic and get specific on your customer and prospects needs to eliminate the noise and differentiate yourself. We have all heard so much about the opportunity that IoT presents for our businesses. It is upon us now and integrated into all businesses today in varying capacities from Nest thermostats to automated production lines, they are all end points which need to be secured and managed.
Some great takeaways in this session and we look forward to connecting more with Pete and having him on board with the IoTSSA Community.
As we build out our layered security defences, how good is our visibility of the complete stack and its deployment to our customers? Brian catches up with Joe Alapat, Founder and CEO of Liongard to discuss what Joe calls ‘Operationalizing our Block & Tackle efforts’. Ease of scaling once our layered stack is in place and can we effectively grow our business confidently? Visibility and operational efficiency is required for both short and long term success.
Great introduction to Liongard and we are happy to have Joe and his team part of the IoTSSA community. Stay tuned as we look forward to Liongard involvement in coming events.
Cybersecurity has been the wild west of the digital age so why not start using canaries in the coal mines? Brian catches up with Huntress Labs, Senior Security Engineer, Dave Kleinatland and Sales Manager, David Alcaraz-Duran to get an update on some cool new tools they have launched this summer and more they hope to have deployed before the end of the year.
We always enjoy a chat with our friends at Huntress…As discussed in this Webcast, their resources page can be found here – Security Assets & Tools and a few events where you can connect with them this summer.
Huntress Founders Talk Security in this Monthly Webinar www.tradecrafttuesday.com
The CyberCall – With Andrew Morgan, Huntress, Perch Security and TruMethods. https://www.crowdcast.io/e/cybercall
Jason Norton, Product Marketing Director with Vipre Advanced Security talks with Brian about Hacker Little Leagues who eventually graduate to the Big Leagues and the threats they present along the way. They are getting faster and smarter by the day with new abilities to be able to penetrate perimeter defenses and weaponize only a few hours after they have safely landed in your inbox.
A great introduction to Vipre Advanced Security and you can learn more or contact Jason directly in our Security Solutions Showcase or by visiting their website.
Brian is joined by our new security partner, Travis Ray, Director of Channel Sales with High Wire Networks to discuss scaling your security stack. Future proof your stack and make it scalable for all size clients and requirements. ‘In security, speed kills’ states Travis. What is needed for one client to ensure max remediation and response isn’t necessarily needed for another. One size never fits all so what does scaling individual customer needs look like and how are these needs best managed?
Brian talks with IT Channel veteran and consultant Mike Semel, President of Semel Consulting about compliance during Covid and the requirement to be managing data sprawl more than ever. There has been no change in the rules and compliance requirements are the same now as they were pre-Covid.
Mike provides some really good insights and things you need to be looking at to protect yourself and your business as they breakdown a recent lawsuit launched in Ohio against an MSP as a result of a Business Email Compromise attack.
One thing we know for sure is the bad guys won’t ever stop and are constantly adjusting their approach and attack vectors. This makes it critical for IT Service Providers to always be on high alert and ready to adjust and evolve their security stack and protocols.
Head Security Nerd at Solarwinds MSP, Gill Langston joins Brian to talk innovation in the Cybersecurity realm and provides some clarity on evolving your stack from both a technical standpoint as well as communicating effectively with your customers so these transitions aren’t met with resistance.
One thing we know for sure is that Covid-19 is driving massive change. Technological change that may have been hesitant to shift, however is now a necessity for businesses to survive. The common response we are hearing from business owners is that remote work forces will continue to be the norm long after we are through the current pandemic.
Brian talks with Secure Now CEO, Art Gross about the shift to a type of hybrid remote work force and the implications this brings to cybersecurity. The re-structured work force model opens the door for discussions that may have been previously procrastinated by the SMB but are now front and center. What this means for MSP models and the importance, more than ever for robust cybersecurity training for employees.
Brian sits down with Solutions Granted CEO, Michael Crean and VP of Business Development Jennifer Bleam to talk about translating technology and cybersecurity to your customers and prospects. Both Michael and Jennifer give some great analogies and stories you can use with your customers that will resonate and help you advance and elevate the conversation.
Solutions Granted are an MSSP that take a holistic approach in partnering with MSP’s to not only secure their clients, however also support with client conversations, whether its adding to their security stack or ensuring compliance is being met. You can find more information about Solutions Granted and contact info in our Security Solutions Showcase.
Brian talks with Gill Langston, Head Security Nerd at Solarwinds MSP, Kyle Hanslovan, CEO of Huntress Labs and Billy Austin, Co-Founder and President at Rocketcyber about how MSPs need to be assessing their clients security posture with a remote workforce and how they need to be taking a look at their own business model to adapt and succeed in a rapidly changing business environment.
